The agency, which also represents actors, said there was a fresh appetite in fashion, advertising and film for expressive faces.”We’ve had heroin chic and Mr Gorgeous California LA Guy, now we are looking for something different,” said Heidi Corkrum of Select “His history will definitely add to his character. The story of how he stayed on the streets to support and protect his drug addict girlfriend – although he did not take drugs himself – won the sympathy of viewers. His plight prompted many to write in to the BBC about his predicament.Now, Select Models Management, which has 200 top male models on its books and represents female catwalk stars such as Helena Christensen, wants to see Mr Fleming. The BBC, reportedly, asked him to remove the studs in his nose and lip – because, with them, he was thought to look too fierce. He was sentenced for three years for acting as the look-out during a robbery.Later, in “Decent Scum”, he was followed by the cameras as he moved around the streets for five months, sleeping in doorways and, at one point, on top of a building near the Savoy hotel. There is strong demand for “gritty actors with real life experience,” said Dominic Tickell of Lamda.

“People have this preconceived idea that everyone at drama school is privileged, but that isn’t always the case.”Mr Fleming first appeared on stage in Bad at the Edinburgh Festival Fringe while living at a young offenders’ institution just outside the city. I’m planning to shoot him some more.” Next week Mr Fleming will be meeting a magazine editor who is interested in his looks, and also seeing staff at Lamda, the London Academy of Music and Dramatic Art. He has a really strong face, a really strong look,’ said Mr Etienne “He has potential. She saw his “potential” and introduced him to friends, including photographer McVirn Etienne, who has photographed Jamiroquai, Ian Wright, and Patsy Palmer.”I shot a roll on him with his little mongrel dog in a scruffy jumper.

He then met Saraya Stephan, a 24-year- old fashion model, who was doing voluntary work at a Crisis homeless shelter, which he visited for a hot meal. “Because so much fashion is coming from the street it makes sense for the models to come from the street. Agencies are looking for idiosyncrasies, which give character.”Mr Fleming was first noticed after appearing in the BBC’s Inside Story documentary, “Decent Scum”. Already he has a mobile phone and a contacts book filled with the names of models, editors and producers he has met.”Magazines and designers are looking for a real edge on their fashion pages,” said Gareth Scourfield, fashion coordinator for the magazine GQ. I’m skint.”Fashion pundits predict that Mr Fleming’s “streetwise look” will catch on as young designers are tired of the manufactured faces touted by many model agencies. They believe that, with his Edinburgh accent, made popular by films such as Trainspotting, he could make a smooth transition into television. Glamorous friends have bought him clothes, and a faux diamond studded collar along with a pink Harvey Nichols lead for his dog, Cindy.